Natalie Phillips - Chattanooga State Library

Chattanooga State Library & Information Commons

During my time at the Chattanooga State Library, I worked across marketing, social media, event promotion, and visual communication to help connect students and the campus community with library resources and services.

I created promotional campaigns, social media content, event graphics, signage, informational materials, and other print and digital communications. From promoting library events to designing signage for study rooms and services, my work focused on making information accessible, engaging, and visually cohesive.

Through strategic content planning and audience engagement, I also helped increase the library's Instagram reach by 110.4% in 90 days.

Areas of Work
Social Media Management · Marketing · Event Promotion · Print Design · Digital Design · Signage · Visual Communication

Social Media Management

Managed the Chattanooga State Library’s social media presence by developing and planning content that promoted library services, events, resources, and campus initiatives. Created a variety of content including promotional graphics, educational posts, Reels, Stories, and other engaging content tailored to the student audience. Used strategic content planning, trend awareness, and audience engagement to grow the library’s Instagram reach by 110.4% over 90 days.