For my “What’s In Your Genes?” BRCA gene awareness campaign, the focus was on creating a visual narrative that empowers women to understand their genetic risk for breast cancer while feeling supported rather than overwhelmed. The concept connected the idea of “genes” with everyday essentials like a bra, something personal, worn close, and often overlooked, making the message both intimate and impactful. Through thoughtful typography, soft yet confident color choices, and clean, educational layouts, the campaign balances sensitivity with clarity. The result is an approachable, visually engaging awareness initiative that encourages proactive health conversations and resonates on both an emotional and informative level.
